Hi, I’m Mickey Ross, the founder and principal of The Ross Art Group. Today I’d like to introduce you to an important poster artist of the Art Deco period, Roger Broders.
So many of our clients love the look of the Art Deco movement, with its bright colors, crisp lines, and simplified forms. While we all know and love this look, many don’t realize that Art Deco posters are relatively hard to come by. This sophisticated movement lasted in posters from around 1925-1939, and was seen by many companies of the time as too avant –garde for the general public to appreciate.
While he created fewer than 100 poster images in his lifetime, Roger Broders is synonymous with French Art Deco poster design. His usage of flat large planes of color in bright tones was both graphically stunning, as well as groundbreaking. His simplification of forms bordered on cubism, and transformed poster art of the time from the purely decorative to something much more avant –garde.
We are excited to have three wonderful and rare examples of poster design by Roger Broders.
Here is one of my favorite of his designs. Created in 1922, this is a cross-promotional poster for both CGT and the Michelin tire company. Here we see the famous Michelin mascot, Bibendum, in North African garb. The poster itself is promoting auto tours along the North African coastline. You could ride a CGT boat into Casablanca from Bordeaux, tour through Morocco, Algeria, and Tunisia, and ride the boat from Tunis back to Marseille.
Here is a much more refined, classical style poster by Broders for PLM, or the Paris-Lyon-Mediterranee railroad. PLM was a major sponsor of Roger Broders, and he created 65 posters for the company during his career. This poster highlights Broders’ strong mastery of perspective, in his depiction of Grenoble. This poster was made in the early days of the auto industry (1925) and PLM is promoting its service to drive its customers along the route to the Alps.
Our last example of Roger Broders’ wonderful Art Deco style is this poster from 1928. Cubist elements can definitely be recognized in the elements of the boats in harbor, and the overlapping perspective. The poster is promoting the busy harbor of Marseille. An economic and trade hub, Marseille is the closest point in France to North Africa. Broders is able to show here a very busy commercial center, pared down with these great blocks of bright color.
I hope you enjoyed learning a bit about the amazing works of Roger Broders. Please click here to learn more about these special posters.